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Advertising and promotion: an integrated marketing communications perspective /

BELCH, George E.

Advertising and promotion: an integrated marketing communications perspective / George E. Belch and Michael Belch - New York, United States of America : McGraw Hill, 2012 - xxxiv, 828p. : ill. (col.), ports (col.) ; 28cm.

ISBN: 9780071314404

Nat. Bib. Agency Control No.: retro2021

Subjects--Topical Terms:
Advertising
Sales promotion
Selling communication in marketing

LC Class. No.: HF5823 / .B427

Dewey Class. No.: 659.1

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Advertising and promotion: an integrated marketing communications perspective /

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