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Contemporary Advertising /

ARENS, William F.

Contemporary Advertising / William Arends, Michael F Weigoblan and Christian Arens - 11th. ed. - Boston, U.S.A: McGraw-Hill, 2008 - xl, 712 p. : col. ill., col. map ; 29 cm.

Includes bibliographical references

(pbk)

ISBN: 9780073529912

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .A681

Dewey Class. No.: 659.1

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