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Essentials of contemporary advertising/

ARENDS, William F.

Essentials of contemporary advertising/ William F. Arens and David H. Schaefer - Boston: McGraw-Hill Irwin, 2007 - xxviii, 558p.: ill. col. maps; 28cm.

Includes bibliographical references

pbk

ISBN: 13978007316660

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .A681

Dewey Class. No.: 659.1

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Essentials of contemporary advertising/

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