Advertising and integrated brand promotion / (Record no. 11580)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210303s9999 xx 000 0 und d |
| 016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Source | retro2022 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 032431132X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLN |
| Language of cataloging | English |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | O'GUINN, Thomas C. |
| Relator term | aut |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion / |
| Statement of responsibility, etc | Thomas C. O'guinn, Chris T. Allen and Richard J. Semenik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mason, U.S.A. : |
| Name of publisher | Thomson South-Western, |
| Date of publication | 2006 |
| 300 ## - COLLATION | |
| Pagination | xlvii, 781p. : |
| Other physical details | ill (col), ports, (col), ; 27cm. |
| 563 ## - BINDING INFORMATION | |
| Binding note | (pbk) |
| 650 ## - TRACINGS | |
| Main Subject | Advertising |
| 650 ## - TRACINGS | |
| Main Subject | Communication in marketing |
| 650 ## - TRACINGS | |
| Main Subject | Sales promotion |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Allen, Chris T. |
| Relator term | ctb |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Semenik, Richard J. |
| Relator term | ctb |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .O34 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | IBADAN BRANCH LIBRARY | National Library of Nigeria | 04/03/2021 | HF5823 .O34 | 2024-555555550995597 | Books |