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Contemporary advertising and integrated marketing communications/ Arens, William F. and Michael F. Weigold,
Material type:
TextPublication details: New York : McGraw-Hill Education, 2014Description: vi, 742p. : ill., ports. ; 28cmISBN: - 9781121914018
- 659.1
- HF5415.123 .A681
Books
| Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|
| ABUJA LIBRARY BRANCH | HF5415.123 .A681 (Browse shelf(Opens below)) | Available | 2023-0935 | |||
| IBADAN BRANCH LIBRARY | HF5415.123 .A681 (Browse shelf(Opens below)) | Available | 2023-1011426096 | |||
| LAGOS BRANCH | HF5415.123 .A681 (Browse shelf(Opens below)) | Available | 2023-0934 |
Total holds: 0
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| HF5415.12.N685 A232 Principles and practice of marketing : a manager's companion / | HF5415.12.N685 K11 Marketing simplified for senior secondary schools / | HF5415.12.N685 O98 Kill or get killed : the marketing killer instinct | HF5415.123 .A681 Contemporary advertising and integrated marketing communications/ | HF 5415 .123.A916 Fundamentals of Marketing / | HF 5415 .123B427 Advertising and promotion :an integrated marketing communications perspective / | HF5415.1255 . L616 The Language of branding: |
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