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Advertising and promotion: an integrated marketing communications perspective / George E. Belch and Michael Belch

By: Contributor(s): Material type: TextTextPublication details: New York, United States of America : McGraw Hill, 2012Description: xxxiv, 828p. : ill. (col.), ports (col.) ; 28cmISBN:
  • 9780071314404
Subject(s): DDC classification:
  • 659.1
LOC classification:
  • HF5823 .B427
Item type: Books
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