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1. Books
Advertising and integrated brand promotion / Thomas C. O'guinn, Chris T. Allen and Richard J. Semenik by
Edition: 4th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, U.S.A. : Thomson South-Western, 2006
Availability: Items available for loan: IBADAN BRANCH LIBRARY (1)Call number: HF5823 .O34.
2. Books
Advertising and integrated brand promotion / Thomas C. O'guinn, Chris T. Allen and Richard J. Semenik by
Edition: 5th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, U.S.A. : Thomson South-Western, 2009
Availability: Items available for loan: IBADAN BRANCH LIBRARY (1)Call number: HF5823 .O34.
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