| 000 | 00814nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210303s9999 xx 000 0 und d | ||
| 016 | _2retro2022 | ||
| 020 | _a032431132X | ||
| 040 |
_aNLN _bEnglish |
||
| 050 |
_aHF5823 _b.O34 |
||
| 082 | _a659.1 | ||
| 100 |
_aO'GUINN, Thomas C. _eaut |
||
| 245 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'guinn, Chris T. Allen and Richard J. Semenik |
|
| 250 | _a4th edition | ||
| 260 |
_aMason, U.S.A. : _bThomson South-Western, _c2006 |
||
| 300 |
_axlvii, 781p. : _bill (col), ports, (col), ; 27cm. |
||
| 563 | _a(pbk) | ||
| 650 |
_aAdvertising _95043 |
||
| 650 |
_aCommunication in marketing _96261 |
||
| 650 |
_aSales promotion _96260 |
||
| 700 |
_aAllen, Chris T. _ectb |
||
| 700 |
_aSemenik, Richard J. _ectb |
||
| 942 | _cBK | ||
| 942 | _n0 | ||
| 999 |
_c11580 _d11580 |
||