Essentials of contemporary advertising/ William F. Arens and David H. Schaefer

By: Contributor(s): Material type: TextTextPublication details: Boston: McGraw-Hill Irwin, 2007Description: xxviii, 558p.: ill. col. maps; 28cmISBN:
  • 13978007316660
Subject(s): DDC classification:
  • 659.1
LOC classification:
  • HF5821 .A681
Item type: Books
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Includes bibliographical references

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