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Communication and persuasion : psychological studies of opinion change /

HOVLAND, Carl I. 1912

Communication and persuasion : psychological studies of opinion change / by Carl Iver Hovland, Irving L. Janis and Harold H. Kelley - New Haven, U.S : Yale University Press, c1953 - xii, 315p. : illus, ; 24cm.

(pbk)

Nat. Bib. Agency Control No.: reto2022b

Subjects--Topical Terms:
Communication
Persuasion (Rhetoric)
Psychology, Applied

LC Class. No.: P90 / .H69

Dewey Class. No.: 808

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Communication and persuasion : psychological studies of opinion change /

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