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Advertising creative: strategic, copy, design /

ALTSTIEL, Tom

Advertising creative: strategic, copy, design / Tom Altstiel, Jean Grow and Marcel Jennings - 5th ed. - California, U.S.A (2455 Teller Road Thousand Oaks): SAGE Publications, 2020. - xxvi, 455p.: ill.; 28cm.

Includes index

(pbk)

ISBN: 9781544370361

Subjects--Topical Terms:
Advertising
Branding (Marketing)
Packaging
Broadcast advertising

LC Class. No.: HF5823 / .A469

Dewey Class. No.: 659.1

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Advertising creative: strategic, copy, design /

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