Advertising creative: (Record no. 9350)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00850 a2200265 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230530b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781544370361 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLN |
| Language of cataloging | English |
| Description conventions | AACR2 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | ALTSTIEL, Tom |
| Relator term | aut |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising creative: |
| Remainder of title | strategic, copy, design / |
| Statement of responsibility, etc | Tom Altstiel, Jean Grow and Marcel Jennings |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication | 2020. |
| Place of publication | California, U.S.A (2455 Teller Road Thousand Oaks): |
| Name of publisher | SAGE Publications, |
| 300 ## - COLLATION | |
| Pagination | xxvi, 455p.: |
| Other physical details | ill.; 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 563 ## - BINDING INFORMATION | |
| Binding note | (pbk) |
| 650 ## - TRACINGS | |
| Main Subject | Advertising |
| 650 ## - TRACINGS | |
| Main Subject | Branding (Marketing) |
| 650 ## - TRACINGS | |
| Main Subject | Packaging |
| 650 ## - TRACINGS | |
| Main Subject | Broadcast advertising |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Grow, Jean |
| Relator term | ctb |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Jennings, Marcel |
| Relator term | ctb |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .A469 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | ABAKALIKI BRANCH | National Library of Nigeria | 30/05/2023 | 5522202 | HF5823 .A469 | 5522202 | Books | |
| Library of Congress Classification | ASABA BRANCH LIBRARY | National Library of Nigeria | 30/05/2023 | 5522198 | HF5823 .A469 | 5522198 | Books | |
| Library of Congress Classification | AWKA BRANCH | National Library of Nigeria | 30/05/2023 | 5522204 | HF5823 .A469 | 5522204 | Books | |
| Library of Congress Classification | EKITI BRANCH LIBRARY | National Library of Nigeria | 30/05/2023 | 5522201 | HF5823 .A469 | 5522201 | Books | |
| Library of Congress Classification | ILORIN BRANCH | National Library of Nigeria | 30/05/2023 | 5522203 | HF5823 .A469 | 5522203 | Books | |
| Library of Congress Classification | UYO BRANCH | National Library of Nigeria | 30/05/2023 | 5522199 | HF5823 .A469 | 5522199 | Books | |
| Library of Congress Classification | LOKOJA BRANCH | National Library of Nigeria | 30/05/2023 | 5522197 | HF5823 .A469 | 5522197 | Books | |
| Library of Congress Classification | YENAGOA BRANCH | National Library of Nigeria | 30/05/2023 | 5522200 | HF5823 .A469 | 5522200 | Books |